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01
LG.com
UI/UX • Prototyping • 2024
00
Yeseon Kang
About • 2025
02
LG Staff Picks
UI/UX • Prototyping • 2024
03
Global Payments
UI/UX • Motion Graphic • 2023
04
Inflight Entertainment
UI/UX • Motion Graphic • 2023
05
General Motors
UI/UX • Motion Graphic • 2022
PLP Feature 02
Product Card Design
Improved the layout for size options,
ensuring consistency even with many
variants. Moved the compare button to
a fixed location to avoid layout shifts
on hover.
PLP Feature 01
Visual filter bar
Added a horizontal, image-based filter just
below the hero to help users visually
browse product categories. This minimized
reliance on dense sidebar filters and
improved first-click discoverability.
Home Feature 03
Category card
The updated design improves clarity by using
real product images instead of icons, along
with better spacing and a cleaner layout.
A new hover effect adds interactivity,
creating a more engaging experience.
Home Feature 02
Modular Layout System
Introduced flexible content blocks with
tabbed filters within sections, allowing
users to explore content without leaving
the page or scrolling endlessly.
Home Feature 01
Hero Banners
Hero banners are designed using the
LG EI shapes, aiming to showcase the
connection between lifestyle and product.
The background features a blurred
version of the foreground image.
Duration
Q4 2023 - Q1 2024
My role
UI/UX Designer
Client
LG Electronics
Read Case Study
LG.com
Redesigning LG’s e-commerce experience
Client
LG Electronics
My role
UI/UX Designer
Duration
Q4 2023 - Q1 2024
00
Yeseon Kang
About • 2025
Selected projects
01
LG.com
UI/UX • Prototyping • 2024
02
LG Staff Picks
UI/UX • Prototyping • 2024
03
Global Payments
UI/UX • Motion Graphic • 2023
04
Inflight Entertainment
UI/UX • Motion Graphic • 2023
05
General Motors
UI/UX • Motion Graphic • 2022
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